Samsung Introduces 3D LED HDTV And A Full Lineup Of 3D Home Entertainment Products To U.S. Market

March 10, 2010

Today, Samsung officially announced the world’s first-available 3D LED TV and a full lineup of 3D home entertainment products to consumers worldwide. The news was delivered at Samsung’s 3D Wonder event in New York City, one of several global events this week created by the company to educate influencers and consumers about the capabilities of 3D technology. To make 3D TV more accessible for consumers in the US, Samsung unveiled a promotional program where everyone who purchases a 2010 Samsung 3D TV and 3D Blu-ray Player or Home Theater System will receive a 3D starter kit that includes 2 pairs of Samsung active shutter 3D active glasses and a first-time, feature-length 3D Blu-ray version of DreamWorks Animation’s 2009 release, Monsters vs. Aliens (exclusive to Samsung products). Samsung also announced the expansion of its strategic alliance with DreamWorks Animation SKG, Inc. and an exclusive promotional offering of the Shrek franchise for Samsung 3D home solutions during the second half of 2010. Other news items: · Samsung’s 3D TV lineup includes the LED 7000/8000/9000 Series, LCD 750 Series, and the Plasma 7000/8000 Series. · Available this month are the 3D capable 46” and 55” LED C7000, with the remaining 3D TVs rolling out over the next several months. · In the US, Samsung is launching a holistic marketing campaign under the name “Dedicated to Wonder.” The high-profile marketing effort will include television advertising and the first 3D Cinema advertising for a consumer electronics brand.

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