Q1 2010 Home Theater Front Projector Sales Grow Sharply Year-To-Yea

May 24, 2010

ollowing an outstanding fourth quarter, the Home Theater Front Projection category kept its momentum, with sales growing sharply in both volume and value year-to-year. Quixel Research’s USA Home Theater and Entertainment Front Projector Market Review for Q1 2010 revealed that USA unit sales were down seasonally from Q4 2009 to Q1 2010 or declined 21 percent in volume and 25 percent in value. However, year-to-year the category saw a 51percent increase in unit sales and a 17percent increase in revenues. “The entry level models really carried the category in the first quarter,” stated Tamaryn Pratt, Quixel Research’s principal. “Both DLP and 3LCD entry level HD1080p models were widely available and hovering around the $999 and $1,499 range, which wasn’t the case early last year.” Overall value for the Home Theater Front Projection category was $72M in Q1 2010 compared to $97M in Q4 2009, and $62M in Q1 2009. The overall ASP for the category was close to $2,000 for the first time. Quarter-to-quarter the HD1080p resolution segment dipped a mere 5 percent in units and gained 12 percent volume share for the same time period. Revenues for the HD1080p segment were $65M in Q1 2010 or down 20 percent compared to Q4 2009; however, year-to-year revenues were up 35 percent. Quixel Research’s Home Theater and Entertainment Front Projector Market Review is currently available for purchase. The report tracks and analyzes the quarterly results for the residential front projector market and forecasts to 2013. Email info@quixelresearch.com for more information.

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