DPL Labs Announces Major Expansion Of DPL Program With New Consumer-Friendly ‘Seal Of Approval’ Trademark

Consumers Can More Easily Identify Better HDMI Cable Products

July 17, 2010

DPL Laboratories, Inc. (DPL Labs) today announced a major expansion of its popular Digital Performance Level HDMI™ cable testing and certification program (the DPL Program). As part of this new program, packaging of cable products that have been rigorously tested and approved will now bear an instantly recognizable and consumer-friendly “Seal of Approval” trademark. This new program insignia will better help consumers clearly identify those products which DPL has approved as superior-performing HDMI™ cables. Launched two years ago, the DPL Program has helped countless dealers, installers, integrators and consumers choose from among the dizzying array of HDMI™ cable products flooding the market. With a rigorous testing protocol in DPL’s totally brand-blind independent laboratory, HDMI™ cables are put through a “torture test” with the resulting performance carefully analyzed and compared against a reference standard to provide an accurate performance rating. Up until now, DPL Labs conducted comprehensive testing in multiple product “classifications,” each class containing multiple configurations, and then determined a performance capability and granted a rating on a multiple-level scale. The fully implemented program required 15 separate trademarks. With DPL’s new Seal of Approval Program, the company will continue with the same tough testing regime, but will now signify those products that meet DPL’s tough quality standards with a simple yet powerful trademark that makes selection of a superior HDMI™ products easier than ever. Seal of Approval programs are popular in many industries and they have repeatedly been shown to provide enhanced value to those products bearing their respective trademarks – no matter what industry within which the program exists. While similar programs in other industries usually provide some form of testing – DPL is widely recognized as the consumer electronics industry’s preeminent testing facility for high-bandwidth, digital signaling solutions such as HDMI™. With a powerful combination of completely independent testing, rigorous performance standards, and now labeling superior products with a clearly identifiable Seal of Approval – DPL’s popular program is now more powerful than ever before. Over the course of several months, DPL Labs has conducted extensive marketing tests of the new Seal of Approval Program. These tests have shown that consumers clearly prefer to buy HDMI™ cables that have been clearly labeled as superior by an independent testing laboratory. Clearly, consumers want a better HDMI™ cable…both in terms of performance and reliability. At the same time, consumers also need it to be easy to locate and purchase these better-performing HDMI™ products. Thanks to DPL Labs, consumers can be assured of receiving better HDMI™ performance by purchasing cables bearing the DPL Seal of Approval. DPL Labs President Jeffrey Boccaccio, in announcing the new program, said, “Our new DPL Seal of Approval will make it easier than ever for all cable buyers, consumers and professionals, to clearly identify which HDMI cables have been Approved by DPL to offer higher quality performance – and better long-haul reliability. When you want to know which HDMI™ cable to buy…simply look for the DPL Seal of Approval – it is the only way you’ll know for sure that the product is independently tested and Approved to provide superior HDMI performance.” For more information on the new DPL Seal of Approval Program, be sure to visit DPL Labs all-new website at www.DPLlabs.com. About DPL Laboratories, Inc. DPL Laboratories, Inc. of Ormond Beach, FL (DPL Labs) administers the Digital Performance Level Seal of Approval Program in which their independent laboratory tests high-bandwidth digital signaling products, such as HDMI™ cables, against an objective standard to determine an accurate performance level based on actual data-backed results. Those products that meet DPL’s standard of excellence are awarded the prestigious Seal of Approval. Consumers and professionals alike look to the DPL Seal of Approval as their assurance of quality HDMI™ product performance. Brands participating in the DPL Program include: Binary Cables by SnapAV, Direct Connect, Ethereal Home Theater, Honeywell, Next Generation, Signature Wire Corp. To see a continuously updated list of participating manufacturers, or to get more details on this program, see online at: www.DPLlabs.com or call 386/615-2324.

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