THX®-BluFocus 3D Certification

August 12, 2010

THX®-BluFocus 3D Certification The 3D revolution will be broadcast, streamed and also delivered to you on Blu-ray Disc. But, with this added dimension of entertainment comes more layers of complexity for filmmakers, content producers and others in the mastering chain. Even consumers have to grapple with new playback modes, 3D glasses and device interoperability, as well as physiological questions about the effects of 3D. THX has teamed with BluFocus, an official Testing Center for the Blu-ray Disc Association (BDA), to build an ecosystem of production and mastering services for 3D broadcasters, authoring houses and post-production studios. This partnership brings together two of the most respected names in Hollywood and consumer electronics to address 3D picture quality, interoperability and the physiological effects of 3D. THX-BluFocus 3D Certification Categories The THX-BluFocus 3D certification program helps pinpoint and eliminate any AV quality and creative flaws long before movies are broadcast, streamed or manufactured on optical disc. Attention is also paid to disc interoperability, with THX and BluFocus testing Blu-ray Discs and Players to ensure they play seamlessly. When shopping for a 3D Blu-ray Disc, consumers should look for the following THX-BluFocus certification icons. Audio Video Certification The “AV” icon indicates that a movie’s 3D visual images have been analyzed frame-by-frame to ensure Left and Right Eye images retain the sharpness and detail of the original master video elements. In addition, the audio elements have also been fully evaluated to make sure they meet studio Reference Level and remain faithful to the master recordings. The result of all of this work is a pristine 3D Blu-ray Disc experience, free of digital artifacts. Creative Certification All 3D elements, including characters, graphics and subtitles, should enhance the storyline and visual experience, not distract from it. The “C” icon indicates that THX and BluFocus engineers have reviewed all 3D visuals to make sure they are properly focused and in the accurate “action location” onscreen. 2D-to-3D conversions are also analyzed to detect creative errors and flaws that deviate from the director’s intent or may cause 3D viewer fatigue. Interoperability Certification THX-BluFocus 3D “I” (Interoperability) certification applies to Blu-ray Discs to ensure they play seamlessly on 2D and 3D Blu-ray Players from major CE brands. More than 100 Blu-ray players, from different regions, are evaluated with each THX-BluFocus Disc to deliver a hassle-free user experience. To find a complete list of THX Certified DVDs, Blu-ray Discs and THX-BluFocus Certified 3D titles, visit http://www.thx.com/consumer/home-entertainment/thx-certified-releases/. For questions about getting your next 3D Blu-ray Disc, broadcast program or digital download THX-BluFocus Certified, visit http://blufocus.com/contact.cfm.

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