Pacific Media Associates Predicts 5,400,000 3D-Ready Projectors Annually By 2014

DLP- technology models account for most of five-fold growth from 2010

August 25, 2010

According to Pacific Media Associates (PMA), the worldwide market information experts on front projectors, the worldwide front projector market for 3D-enabled models will grow from about 1.0 million during 2010 to nearly 5.4 million in 2010. "PMA forecasts that the lion's share of annual shipments will be those models incorporating TI's DLP (Digital Light Processing) technology, because it takes very little additional effort or cost to make those models 3D-ready," said Dr. William Coggshall, President of Pacific Media Associates. "Being 3D-ready does not mean that a projector will actually be used in a 3D mode," continues Coggshall. "Initial expectations by projector industry participants centered on the education market because of its overall importance. And certainly 3D can offer big gains in both comprehension for certain subjects and student attention-capturing. However, education budgets are always under pressure, and the cost of the total solution, which can include relatively expensive glasses and content, can be high. These factors suggest that the fraction of installed 3D-ready models actually being used in 3D mode will grow slowly for the near future until the economy fully recovers, school finances improve, and the 3D ecosystem evolves." "In the immediate future it appears to us at PMA that consumer-oriented markets for gaming, TV (especially sports), and movies will get more attention than education. The demand for 3D digital cinema currently outstrips supply, so if projector makers can leverage that to boost sales of home theater models the projector business will benefit. And the high price of 3D-enabled flat panel TVs compared with front projectors means that ardent gamers could choose projectors," concludes Coggshall. About Pacific Media Associates Pacific Media specializes in worldwide front projector market information, including New Era (sub-500 lumens), Mainstream (500-4999 lumens), and High-End (5000+ lumens) categories. Their Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on front projector markets, newsletters on new products and other key industry developments, and biennial Web surveys of North American dealers and end users (including organizations and individual consumers). Their Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of front projectors sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was a co-founder of Dataquest and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020 www.pacificmediaassociates.com

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