PANASONIC BRINGS THE US OPEN TENNIS FINALS LIVE-IN-3D TO RETAIL STORES THIS WEEKEND

DIRECTV Delivers Live 3D Coverage Available Exclusively on ‘n3D™ Powered by Panasonic’ at Hundreds of Stores

September 11, 2010

Tennis fans who can’t be at the US Open Finals matches in New York City this weekend can still see and feel the action, broadcast live and for the first time in 3D at hundreds of Best Buy stores across the country today and tomorrow, September 11-12. Through a unique collaboration between Panasonic and DIRECTV, consumers around the nation will be able to experience the US Open Finals in 3D for the first time. The companies have collaborated on a special promotion that will take place as part of the Consumer Electronic Association’s “National 3D Demo Days.” “With this broadcast, tennis joins the growing lists of available 3D programming as more households discover the incredible images and sound that today’s 3DTV brings home,” said Peter Fannon, Vice President, Technology Policy, Panasonic Corporation of North America. “We encourage consumers to visit their local Best Buy and experience the Panasonic 3D demo display in the Home Theater department.” DIRECTV and Panasonic will deliver live 3D coverage of the 2010 US Open Finals, exclusively on n3D™ powered by Panasonic (Channel 103 for DirecTV HD subscribers at home), which is available at hundreds of Best Buy stores throughout the country as follows: September 11 from 12:30 p.m. to 6:00 p.m. EDT, and from 8:00 p.m. to 10:00 p.m. EDT; and September 12 from 4:00 p.m. to 7:00 p.m. EDT. Over the past ten days the “Panasonic 3D Experience” showcase at the USTA Tennis Center has demonstrated Panasonic VIERA 3DTV to thousands of visitors at the US Open. Throughout Labor Day weekend, n3D aired USTA center court coverage of both the men’s and women’s third and fourth rounds. Panasonic launched its first Full HD 3D VIERA TV and 3D Blu-ray Disc player in March at Best Buy’s Magnolia Home Theater stores across the nation. More information about “National 3D Demo Days,” 3D technology and how to enjoy the 3D experience at home is available at CEA’s www.DigitalTips.org . Visitors can also learn about Full HD 3D on Panasonic’s dedicated website, www.panasonic.com/3D . About Panasonic: Based in Secaucus, NJ, Panasonic Corporation of North America is the principal North American subsidiary of Panasonic Corporation (NYSE: PC), which has been a leader in the creation of end-to-end standards and technologies to enable consumers to experience immersive Full HD 3D TV. Last year, Panasonic established its Advanced Authoring Center in Panasonic Hollywood Laboratory to work with Hollywood studios to develop the 3D Blu-ray Disc format. In March, the company delivered its first Full HD 3D home Entertainment System for sale at selected Best Buy Magnolia Home Theater stores. Taking business to the next dimension, Panasonic has debuted a range of 3D video production products including the world’s first3 professional quality, fully-integrated Full HD 3D camcorder offering SD Memory Card recording as well as large screen 3D Plasma displays for digital signage. In July Panasonic introduced the company’s first 3D consumer camcorder.

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