MONSTER® TEAMS UP WITH WEST COAST CUSTOMS FOR BROAD LINEUP OF ADVANCED “WEST COAST CUSTOMS BY MONSTER CAR CARE PRODUCTS”

Showroom Glow Instant Detailer, Auto Glow Premium Wax, Wheel and Glass Cleaners and More; High-Performance Products Available in Convenient Multi-Pack Bundles

November 3, 2010

Monster®, a world leader in the manufacturing of high-performance audio products, connectivity solutions and consumer electronics accessories, is teaming up with West Coast Customs, the world's premiere after-market automotive company featured on the popular TLC television program Street Customs, to debut a broad lineup of West Coast Customs by Monster Car Care Products. The full line of uniquely effective car care and enhancement products includes a variety of waxing, cleaning and care solutions that make it easy to bring a showroom look and shine previously only available by professional detailers to any automobile. West Coast Customs by Monster Car Care Products is the result of a collaboration between West Coast Customs founder and owner Ryan Freidlinghaus and Head Monster Noel Lee, both of whom share a commitment to excellence as well as a passion for exotic, high performance cars. One of the most popular episodes of Street Customs, in fact, focused on the customization of Lee’s own Bentley. Noted Lee: “West Coast Customs is one of the most respected and recognized names in great automobile styling. To create this new line of breakthrough car care products, Monster is delighted to be working with a company that truly cares about providing the best solutions for enhancing the beauty of their cars and ensuring they remain in top condition. With the Monster and West Coast Customs brands teaming up for this comprehensive line of beneficial products, we are looking forward to capturing the attention of this very important retail segment and providing consumers with a new level of quality, reliability and innovation in car care.” Noted Freidlinghaus: "I feel very fortunate to be embarking on this endeavor with Monster and a visionary like Noel Lee! These products are truly a missing piece within the automotive care category and this winning alliance is sure to make an immediate impact." The new line of West Coast Customs by Monster Car Care Products includes the following: • High Performance Showroom Glo Instant Detailer: 24oz Instant Detailer Spray (SRP: $14.95) Nano-silicone polymers are used to enhance vehicle shine, and cosmetic grade ingredients that will not streak when used in direct sunlight; • High Performance Auto Glo Premium Wax: 24oz Car Wax Bottle (SRP: $19.95) Featuring a completely new formulation, enriched with all-natural carnauba containing twice the concentration of conventional waxes. • High Performance Auto Cleanse: 24oz Car Wash Bottle (SRP: $14.95) A special blend that contains safe all-natural and premium biodegradable ingredients and high foaming action that lifts grime away. • High Performance Wheel Cleaner: 24oz Wheel Cleaner Spray (SRP: $19.95) The latest formulation technology to pull brake dust, grease and grime away from surface without attacking aluminum and other soft metals from wheels. • High Performance Wheel Polish: 24oz Wheel Polish Bottle (SRP: $14.95) Designed for all metals including brass, aluminum, stainless steel, diamond plate, gold and silver. • High Performance Interior Cleaner: 24oz Interior Car Cleaner Spray (SRP: $14.95) A premium quality dry foam cleaner that cleans the toughest stains. • High Performance Glass Cleaner: 24oz Glass Cleaner Spray (SRP: $14.95) Designed specifically for automotive glass, the highly concentrated formula removes bugs, grime, cigarette smoke and other oily films from the inside glass. • High Performance Tire Dressing: 24oz Tire Dressing Spray (SRP: $19.95) A new formulation using high grade emulsions that are reactive and safe in protecting vinyl, leather and rubber back to its original shine. • High Performance Drying Cloth: (1 Pack) Drying Cloth for Cars (SRP: $14.95) Better than traditional chamois, with a super absorbing, high cell count, foam core that can hold up to 11 times its own weight in water. • High Performance Wax/Tire Dressing Applicator Pads: (2 pack)- Applicator Pads for Cars (SRP: $9.95) Featuring a high density foam core combined with true MicroFiber technology for easy application of waxes and tire dressing. • High Performance Super MicroFiber Polishing Cloth: (1 Pack) MicroFiber Polishing Cloth (SRP: $9.95) Featuring the most advanced construction available in the market today with an ultra-plush, high-grade, true MicroFiber design provides ultimate absorbency and softness. • High Performance MicroFiber Sponge: (1 Pack) MicroFiber Sponge for Cars (SRP: $9.95) A new sponge with ultra-plush, high-grade, MicroFiber strands that hold in soapsuds for maximum cleaning action. Monster and West Coast Customs are also making a wide range of new products available in affordable and convenient Car Care Kit “bundles.” These include: • West Coast Customs Car Care Kit #1 (SRP: $59.95) – With MicroFiber Sponge, Ultra Plush two sided sponge Super Microfiber Drying Cloth, Auto Cleanse Car Wash, Tire Dressing, Wax/Tire Dressing MicroFiber Applicator Pads. • West Coast Customs Car Care Kit #2 (SRP: $79.95) – With Collapsible Wash Bucket, MicroFiber Sponge, Super Microfiber Drying Cloth, Auto Cleanse Car Wash, Tire Dressing, ShowRoom Glo Instant Detailer Wax, Interior Cleaner/Conditioner. • West Coast Customs Car Care Kit #3: (SRP: $99.95) – With Collapsible Wash Bucket, MicroFiber Sponge, Super Microfiber Drying Cloth, Auto Cleanse Car Wash, Tire Dressing Auto Glo Premium Wax, Wax/Tire Dressing MicroFiber Applicator Pads, Interior Cleaner/Conditioner, ShowRoom Glo Instant Detailer Wax and Fragrance Spray. ABOUT MONSTER® Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod®, iPhone™ and iPad™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including “Turbine Pro™ In-Ear Speakers™,” the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems. Explore the world of Monster at www.monstercable.com. About West Coast Customs West Coast Customs is the world's premiere car customizer, known for their edgy, innovative designs. Founder and owner Ryan Freidlinghaus started his shop in 1993 with a loan from his grandfather and since then has grown the business into a worldwide phenomenon, with customers ranging from actors and athletes to musicians and corporate CEOs. West Coasts Customs' work immediately attracted the attention of serious car aficionados and its association with MTVs Pimp My Ride propelled it to widespread fame. More recently, Street Customs, the popular TLC program featured not only the process behind the builds, but showcased West Coast Customs' original designs. West Coast Custom’s newest half-hour block of television programming, Inside West Coast Customs, premieres on January 2, 2011 on Discovery HD Theater. Every West Coast Customs' project reflects Ryan's focus on street edge, passion and craftsmanship.

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