Monster Teams Up With Magnolia Home Theater To Showcase Unique "High-End Audio Experience"

November 9, 2010

Monster, a leading manufacturer of high-performance headphones and other advanced audio solutions, announced at the Audio Engineering Society (AES) Convention that it is teaming up with Magnolia Home Theater to demonstrate its unique high-end audio experience. As part of the Monster and Magnolia effort to inspire and educate consumers about the benefits of great audio, Monster and Magnolia are creating high-profile in-store merchandising and demonstration areas. These in-store demo areas will allow consumers to hear for themselves how a "greater audio experience" will enhance their enjoyment of music, movies and games. Monster products will also be included as part of the overall Magnolia Home Theater commitment to bringing consumers the leading-edge lifestyle products and technologies necessary for a superior listening and home viewing proposition. In addition, renowned loudspeaker manufacturer Bowers & Wilkins will be participating in the initiative, providing B&W speakers for powerful in-store 5.1-channel surround sound demos. Bringing the "Great Audio Experience" to Consumers Head Monster Noel Lee noted: "Monster was founded as a company committed to better sound, and that commitment is stronger than ever. Unfortunately, in today's on-the-go digital music universe, the concept of true high fidelity audio has taken some hard knocks, and many consumers have never had the opportunity to experience great audio. That's why we are delighted to be working with Magnolia Home Theater who is taking the "art of the demo" to a new level and helping customers truly embrace better quality audio, including ways to enjoy better sound quality with portable and mobile music. Monster and Magnolia's message to the audio industry is simple: We are here with brand new ways to help you bring back and sell true high-fidelity sound - and to help build a new appreciation among consumers for better sounding music!" Monster's wide range of "higher-definition" music listening and connectivity products will be featured in Magnolia outlets, including Monster Cables for HDMI, high-performance loudspeaker cables as well as the company's renown line of in-ear speakers including, Turbine Pro Copper and Gold, the new Turbine Pearl and the Miles Davis Tribute high-performance in-ear headphones and new "higher definition" Monster Music SuperDisc HDS releases such as the new Lee Ritenour 6 String Theory.

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