Testronic White Paper: Ensuring Blu-ray’s Role In An App-Driven Market

November 9, 2010

At the third annual Blu-Con conference in Beverly Hills, Calif. last week, Testronic Labs CEO Seth Hallen presented a white paper on the changing nature of Blu-ray in an app-driven entertainment marketplace. “Our industry has positioned Blu-ray as an evolved DVD,” Hallen writes in the paper, “but DVD is essentially A/V content wrapped by a bit of programming, whereas Blu-ray is really software, or in recent parlance – an app – wrapped around some A/V content.” The new notion of Blu-ray has ramifications from a development and testing perspective. “What we are seeing,” Hallen continues, “is a paradigm shift from an A/V content-centric home entertainment environment to a connectivity-centric ecosystem of which A/V content is one part…The delivery mechanism, from user interface to back-end transactional support, must be carefully designed and tested in order to safeguard the consumer experience.“ Downloads of the white paper “Divergence of Device, Convergence of Function,” are available at the testing firm’s Web site.

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