Mitsubishi Digital Electronics America Makes It Easier To Experience 3D TV In The Home By Providing Free Upgrade To Support 3D Signal Formats

Mitsubishi offers free 3D TV software upgrade to owners of 738 and 838 series 3D DLP® Home Cinema TVs

November 22, 2010

Mitsubishi Digital Electronics America, Inc. (MDEA), a pioneer in 3D home cinema TV, today made available a free 3D TV software upgrade for select 2010 Mitsubishi 3D-ready TVs, making it easier for consumers to experience large screen, immersive 3D home entertainment. The software updates 738 and 838 series Mitsubishi 3D-ready TVs to directly support all mandatory 3D signal formats prescribed by HDMI 1.4a. Upgraded Mitsubishi 738 and 838 3D TVs will directly connect to 3D sources such as Blu-ray® players and satellite and cable set-top boxes, without the need for a 3D adapter. The free software upgrade allows Mitsubishi TV owners to keep pace with an evolving 3D TV landscape and enjoy the ultimate in immersive, large screen, theater-like 3D home entertainment. Mitsubishi 3D DLP® Home Cinema TVs offer some of the largest screen sizes available today, including 60, 65, 73 and a mammoth 82-inch, which provides more than three times the picture area of a 46-inch TV. DLP’s large screen format and high speed imaging make it the preferred technology for 3D viewing. “Size and speed are crucial to enjoying the most realistic, immersive 3D TV viewing experience, and Mitsubishi leads the market on both fronts,” says Frank DeMartin, vice president, marketing at Mitsubishi Digital Electronics America. “With this new 3D TV software update, we keep our customers on the leading edge of 3D home entertainment, and they can now experience a full range of 3D TV content on our cinema-like large screen 3D TVs. The new 3D TV software upgrade will be downloaded automatically and free-of-charge to 738 and 838 series Mitsubishi 3D DLP Home Cinema TVs that are connected to the internet. For those 738 and 838 series Mitsubishi TVs not connected to the internet, there are two options for integrating the 3D TV software upgrade. Owners can download the free software to a USB stick, which can then be input to the TV for a complete and simple upgrade. For those owners who do not wish to download the free software, Mitsubishi will provide upon request a USB stick with the software upgrade pre-loaded for a nominal fee. See www.mitsubishi-tv.com for details.

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