3DFUSION DEMONSTRATES GLASSES FREE 3DTV ASD, DISPLAYING LIVE CAMERA 3DFMax PERFECT PICTURE

3DFusion Unveils Live Camera 3D Without Glasses in the 3ALITY Pavilion at N.A.B. In Las Vegas

April 14, 2011

3D Fusion Corp (http://www.3dfusion.com) announced today the demonstration of a significant breakthrough technology in broadcasting taking place this week at the National Association of Broadcaster’s trade show in Las Vegas, Nevada. An event that most of the industry sees as five to ten years in the future, can be seen this week by Media representatives and N.A.B attendees. This week at NAB in the 3ALITY Digital pavilion, outside of Central Hall, 3DFusion is demonstrating a “LIVE” 3DTV video feed from the 3ALITY Digital 3D camera array, as they capture live Basketball play on the basketball court constructed outside of Central Hall at NAB to be shown on 3D Fusion Without Glasses TV. In the history of 3D video imaging, 3DTV’s “Holy Grail” has been the pursuit of a glasses free 3DTV platform performing at Broadcast quality 2D standards. What is called for is an A to Z, complete 3D platform upgrade, addressing all performance requirements from live camera capture to control room engineering to viewer display. 3DFusion President Steve Blumenthal made the following comparison between 3DFMax 3DTV “Without Glasses” and “With Glasses 3D” “Though we are targeting the richness of the With Glasses 3D imaging, our 3DFMax images are designed to mimic the way the eye sees. It is a more “real” natural 3D image which can be enjoyed as effortlessly as conventional television without any eyestrain, viewing restrictions or unacceptable side effects. With the 3DFMax 3DTV technology, the viewer can adjust the 3D depth impact to his personal preference, on the fly in real time. He has the same control as he would in correcting color or adjusting volume with his remote control”. “Now for the first time ever, continued Blumenthal, a live 3DTV, glasses free, ASD and 3D camera capture system, is presented to the NAB community.” 3DFusion’s 3DTV platform is based on a marriage between depth mapping Math algorithms and classical stereoscopic left / right 3D data, the 3DFusion PC driven 3DTV platform is the first ASD 3DTV system to demonstrate and address all of the fundamental requirements of the broadcast television industry. “3DFusion is staking its claim as the first 3DTV Without Glasses company to come to market with a credible alternative to conventional 2D TV” commented 3D Fusion C.E.O. Ilya Sorokin. 3ALITY Digital, a long time leader in 3D broadcast has taken this opportunity to introduce their NEW line of 3D hardware and software products. As a leading 3D broadcast technology company, their technical expertise is second to none. 3DFusion is honored to have the opportunity of working with Steve Schklair and the 3ALITY Digital crew for this Live 3D camera capture historic event. “Their advanced 3D production tools will revolutionize 3DTV, and their state of the art technology solutions are a major advancement for 3DTV” stated Blumenthal. Now, for the first time ever the 3ALITY state-of-art 3D video camera capture technology and a 3DFMax ASD, “Perfect Picture” display technology are being presented as a complete television industry package. No other 3D ASD company has technology, which will support live camera feeds. This is an Exclusive feature of the 3DFMax 3DTV platform. "This is the best autostereo display I've seen to date" stated Steve Schklair, CEO of 3ALITY, "For certain commercial applications, the 3D Fusion ASD is ready now, and this technology for the home is a lot closer than I previously thought. Their live 3D camera capture/ASD display, complete with on-the-fly depth adjustments, clearly demonstrates beyond proof of concept-it works.” After a number of public events involving presentations of 3DFusion display technology, Insight Media Analyst Matt Brenneshultz stated in the November 11, 2010 Display Daily publication, "The 3DFusion display is the one I was thinking of when I said Auto Stereoscopic Displays (ASD) were good enough for digital signage." On Oct. 27th, 2010, 3DFusion participated in the Kagan/Panasonic 3D Media Markets event at the Waldorf Astoria, organized by PK World Media. The event included such industry figures as Jeffrey Katzenberg and John Landau. The overall consensus was that 3D without glasses is 5 to 10 years away. 3DFusion president Steve Blumenthal was on the Roster as a member of the technology panel and surprised the audience by inviting them to visit the 3DFusion business suite, located upstairs in the Waldorf, to experience the picture perfect 3DFMax glasses free 3D ASD, and to see a real time, live 3D stereo camera capture display. The members of the audience who followed Steve's invitation knew that they had just seen "the future" of 3DTV, 5 to 10 years ahead of time. The conclusion was plain and simple, 3DTV without glasses is here, NOW. A short 2 weeks later, at its Public Debut, 3DFusion treated two different audiences to its commercially ready glasses free 3D technology. At an invitation of AEG and Island Def Jam Music Group, 3DFusion converted the Bon Jovi music video of "What Do You Got?" into glasses free 3D format. 3DFusion treated the Best Buy Theater Times Square audience of the Bon Jovi concert, to a presentation of the glasses free 3D video on four 3DFusion displays. The audience was stunned. In the words of Insight Media Analyst Matt Brenneshultz, "I saw the Bon Jovi video images and they looked good. Very good, in fact... I would say if 3DFusion AS-3D is good enough for Bon Jovi fans, it is good enough for football fans and advertisers." On the same day, at the Customer Engagement Technology World (CETW) trade show at the NY Jacob Javits Center, a totally different audience focused on Digital Signage was exposed to 3DFusion glasses free technology at the Vira booth. Once again the participants of the show were impressed with the unprecedented clarity of 3D images without glasses. According to Insight Media, "Their (3DFusion) display not only had acceptable resolution and few AS-3D artifacts as you moved around but it had excellent color, brightness and contrast." And as a New York City Industry publication, Examiner.Com reported on CETW in its Nov 12 issue, "One of the most exciting technologies on display was 3DFusion's remarkable three-dimensional television ... this one did not require special glasses to deliver a highly effective three-dimensional image, which is visible from every angle that a standard 2D flat panel monitor is." As Ilya Sorokin, CEO of 3DFusion stated, "It took us four years to get here, but we finally showing the world that 3D is not only beautiful and natural but it can be enjoyed without constrains and discomfort of the 3D glasses." President Stephen Blumenthal added, "Because we can integrate Math Algorithms with the classical 3D optical, left /right stereo pairs, we make the depth element of the image adjustable, just like brightness and contrast on a standard TV. In essence, we have created a new dimension in mastering, interacting, and optimizing the 3d video signal." Further confirmation came from Daily Variety editor, David Cohen's November 17 article quoting CEO James Carlton of HC 3D and his business partner Charlotte Huggins, producer of "Journey to the Center of the Earth." (3D Movie) Huggins said: "Without a doubt it's the first glasses-free 3D I've ever seen that completely worked for me," adding that "I have never wanted my HDTV at home to be 3D until (seeing the 3DFusion)." Carlton said, "I had the same feeling I had when I saw HD for the first time in 2003. If the technology is what it appears to be, it could be groundbreaking." The unique position of the 3DFusion end to end technology platform is that it addresses all of the aspects of glasses free solutions. The key to the 3DFusion 3DTV platform is its ability to adjust the depth factors of the image, to the taste, comfort and visual preference level of the viewer. The company is looking for investors and strategic partners to make this technology available for widespread vertical market applications.

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