Dreamworks CEO Jeffrey Katzenberg has confirmed that the 3D version of Kung Fu Panda for the home market will be a Samsung exclusive and available only with the purchase of a Samsung 3D TV Starter Kit, which includes 3D glasses that work exclusively with Samsung HD 3DTVs. The exclusive partnership was first announced between the two companies in early 2010 with the Blu-ray 3D release of Monsters Vs. Aliens, and continued with each of Dreamworks' Blu-ray 3D titles that followed, including How to Train Your Dragon, the entire Shrek series (Shrek through Shrek Forever After) and, most recently, Megamind.