MONSTER PARTNERS WITH HOME ENTERTAINMENT SOURCE (HES) – NATION’S LARGEST CE BUYING GROUP – AS A “PRIMARY ACCESSORIES PROVIDER”

Major Kick-Off of Monster-HES Alliance Planned for CEDIA 2011; Partnership Will Help HES Members Maximize Profits and Grow Their Businesses

June 22, 2011

Monster, the global leader in the development and manufacturing of high-performance connectivity solutions, headphones and A/V accessories, is proud to announce that it is partnering with the Home Entertainment Source (HES) buying group, as a designated “Primary Accessories Provider” for all its retail members. The partnership between Monster and HES will officially kick off at CEDIA 2011 with a wide range of exciting planned activities during the convention. Earlier this year, HES merged with the PRO Group, forming the country’s largest CE buying group, with 550 retailers, custom integrators and speciality dealers and over 1,000 storefronts across the country. As an HES Primary Accessories Provider, Monster will work with the buying group and its members to ensure that all Monster products, including connectivity solutions, power conditioning products, flatscreen TV mounts, headphones, mobile accessories and more, are merchandised and promoted for maximum sales, helping all HES retailer members take full advantage of the rapidly evolving CE space to grow their businesses. Notably, Monster is creating a specially customized version of its acclaimed M5 training program, specifically designed for HES retailer members. Noel Lee, the Head Monster, noted: “Independent retailers, custom integrators and specialty retailers have always been a very important and valued part of Monster’s business. Thanks to this new alliance, we will now be using HES as our primary distributor for specialty retail in the future, and while we will still conduct direct business with retailers in the segment, we will now be able to combine our strengths with those of the HES distribution system to service HES dealers with faster shipments of goods, larger quantity orders and other enhanced efficiencies. This alliance ensures that Monster will be the strongest supplier of goods to this channel, and we look forward to helping HES members build profits and grow their businesses.” ABOUT MONSTER Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high- performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod® iPhoneTM, iPadTM accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the BeatsTM by Dr. DreTM headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including “Turbine ProTM In-Ear SpeakersTM,” the first in-ear headphones geared for use by music pro2essionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems. Explore the world of Monster at www.monstercable.com.

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