In celebration of THE SIMPSONS’ historic 500th episode milestone, FOX invites fans of the iconic animated series to participate in THE SIMPSONS Ultimate Fan Marathon Challenge at Hollywood & Highland in Los Angeles. Fans will come together to watch up to 500 continuous episodes of THE SIMPSONS in an attempt to break the current Guinness World Record of 86 hours, 6 minutes and 41 seconds for the longest continuous television viewing. The contest winner will take home a $10,500 prize and an array of THE SIMPSONS merchandise. Members of THE SIMPSONS will be on-site to kick-off the marathon event, and fans and spectators will be able to watch the marathon and visit THE SIMPSONS fanfare area equipped with interactive elements and animation cells. WHERE: Los Angeles -- Hollywood and Highland Complex Center 6801 Hollywood Boulevard Hollywood, CA 90028 WHO: Members of THE SIMPSONS WHEN: Wednesday, February 8, 2012