Sony Brings First 4K Film Festival And Forums To Cinequest

February 27, 2013

Cinequest has partnered with Sony to create the first 4K film festival and global forum, launching during Cinequest Film Festival 23 (CQFF), February 26 - March 10 in the Silicon Valley. Leading-edge 4K technologies provide audiences and artists with premier cinematic experiences that are reshaping the world of movies both in theaters and in homes. Sony, the leader in 4K movie making, exhibition, and televisions, has chosen Cinequest, the leader in fusing creativity with technological innovations, as the host 4K film festival. Inaugural events include: State-of-the-art film viewing in stunning 4K projection will be on grand display. Cinequest audiences will have an opportunity to see and experience three classic films including Taxi Driver, Lawrence of Arabia, and Dr. Strangelove that have undergone extensive full 4K digital restorations. All 4K screenings are scheduled in Camera 12 Cinema during the following times: Lawrence of Arabia - March 2 at 1:15 p.m.; Taxi Driver - March 6 at 7:15 p.m.; Dr. Strangelove - March 9 at 1:00 p.m. Artist & Innovator forums on Sony 4K innovations will explore leading-edge cinema exhibition opportunities for audiences in both home and theater environments, as well as applications for film artists on all budget levels. In recognition of their innovative, pioneering achievements that have enhanced movie making and exhibition, Cinequest will present Phil Molyneux, President of Sony Electronics, and, Chris Cookson, President of Sony Pictures Technologies, with the Maverick Spirit Award-joining Harrison Ford, Chuck Palahniuk and, Salman Rushdie as this year's guest recipients. Previous guest recipients include J.J. Abrams, Kevin Spacey, Avi Arad, William H. Macy, Gus Van Sant, Spike Lee, Jennifer Jason Leigh, Sir Ian McKellen, Alec Baldwin, and Sir Ben Kingsley. Cinequest and Sony plan to expand 4K cinema offerings during Cinequest Film Festival 2014, featuring a 4K film series and Artist and Innovator forums exploring the ways rich media can integrate with social media for enhanced impact and experience. "Sony is pleased to team up with Cinequest to deliver a true 4K immersive experience to attendees, which reflects on Sony's innovation in entertainment and delivering amazing emotional experiences," said Molyneux. "Sony is at the cutting edge of 4K technology and the only company capable of providing full 4K scene to screen solutions." Cinequest fuses creativity and innovation to empower through Picture The Possibilities global youth and leadership movement, Cinequest Mavericks Studio, and Cinequest Film Festival. Based in the Silicon Valley, CQFF is one of the seven biggest film festivals in the world and the leader in technologies and innovation. CQFF and its partners have consistently been the first in pioneering and showcasing technologies that have revolutionized film making, distribution, and exhibition including: • The convergence from analog to digital filmmaking that has democratized voice globally. • Internet distribution and marketing of films bringing more access to audiences. • Exhibition technologies that have heightened audience quality and theater owners' ease of delivery. For more information on Cinequest, please see www.cinequest.org

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