Magnepan Goes Mail Order And Factory Direct With 1.7s

September 3, 2013

Magnepan thinks “outside the box”—and not only in loudspeaker designs. Since 1995, the MMG “appetizer” program set a new standard for innovation in high-end audio marketing that introduced thousands of new audiophiles and consumers on a budget to ribbon loudspeakers. Now, Magnepan is going the next step with a program that works in the long-term best interests of the consumer. Magnepan supports “brick and mortar” audio specialists. No other means of delivering a quality experience for the consumer has surpassed a private demonstration at a dealership. To reach the millions of consumers in the United Sates and Canada without a dealer, Magnepan is introducing a program that supports audio specialists. If a home trial is the only way for some consumers to hear a pair of Maggies, the company believes that the dealer and Magnepan are best equipped to serve their needs. Now the consumer in out-of-market areas can have a 30-day home trial of a pair of 1.7s. Their nearest dealer will be the “mail-order house” and Magnepan will ship directly to the customer and assure the return if the consumer declines to keep the loudspeakers. Innovation does not end with the loudspeaker design.

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