From our friends at Magnepan: Have you ever seen a "press release" from a company not associated with the subject or product of the press release? Maybe this is a first? Transparent Audio has a very simple idea that is nothing short of brilliant!!! Here is another idea that supports "brick-and-mortar" dealers. Transparent Audio, like Magnepan, believes that nothing has surpassed a private demonstration in an audio specialty dealer to assist in the buying decision. Dealers complain that too many high-end manufacturers have made marketing and distribution decisions which have hurt the dealers. Well, here is an example of a really good decision. Transparent Audio's "store" is a USA and Canada program which brings online customers to the dealer. This is in stark contrast to companies that put part, or all, of their models in mail-order houses to compete with the deal. http://store.transparentcable.com/