Market trends indicate that consumers are poised to embrace high-resolution audio, creating tremendous new opportunities for CE manufacturers and the music industry,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “With recent HRA announcements from a number of music labels, digital retailers and CE companies, we’ve created this new TechZone to help drive category growth and give our attendees the opportunity to explore the game-changing quality of high-resolution audio. Visitors also will meet leading creatives from across the industry. There will also be a number of sessions associated with the Hi-Res Audio Experience conference track. These include: • Welcome to the Hi-Res Music World, 1-2 p.m., Tuesday, January 7 Featuring top executives from both major and independent labels who will discuss, along with their digital retail partners, the challenges and opportunities associated with licensing and distributing hi-res music. • Meet the Hi-Res Music Creators, 3-4 p.m., Tuesday, January 7 Exploring topics including the key advantages to working in hi-res formats; the availability of recording tools; and the importance of meta data in enhancing the overall listening experience. • Hi-Res Audio for Every Lifestyle, 1-2 p.m., Wednesday, January 8 Examining the variety of hi-res devices that are available today and the challenges related to marketing and promoting them.