NEWS

Designed for High-Resolution Audio: The New SonicPro ATH-MSR7 Headphones from Audio-Technica

November 24, 2014

Audio-Technica today announced the introduction of its SonicPro ATH-MSR7 Over-Ear Hi-Res Audio Headphones, designed to deliver the highest level of accuracy and musical realism from high-resolution audio and other top-quality source material. The smartphone-compatible ATH-MSR7 incorporates a host of newly developed design innovations including Audio-Technica's exclusive True Motion Drivers to deliver extraordinary detail, clarity and imaging with a natural tonal balance and extended dynamic range. The headphones will be available in black (ATH-MSR7BK) and gun metal (ATH-MSR7GM).

"With the move towards high-resolution audio as the source material of choice for consumers, it's especially important to listen using headphones that can reproduce all the musical nuances and fidelity that Hi-Res Audio, DSD and other uncompressed and lossless digital formats can deliver," said Greg Pinto, Audio-Technica Vice President of Marketing and Consumer Sales. "Audio-Technica has always been known for our standard-setting studio monitor headphones, like the ATH-M50x, and the ATH-MSR7 brings studio reference-quality sound to listeners who want to hear their favorite music -- and all high-resolution audio -- at its very best."

The ATH-MSR7 features Audio-Technica's new True Motion Drivers, which employ an exclusive 45 mm driver with a lightweight, highly responsive voice coil and diaphragm. The ATH-MSR7's Multi-Layer Air Damping Technology utilizes a two-layer aluminum/magnesium housing that provides a lightweight yet rigid structure for the drivers to reduce unwanted internal vibrations that could color the sound. Within the multi-layer structure are three precisely placed air vents that control the airflow to provide greater dynamics and sonic impact. The housing is specially shaped to "mirror" the physical structure of the ear to enhance low-frequency sounds.

In addition, the ATH-MSR7 incorporates a mesh acoustic resistor that improves high-frequency response, and a low-frequency acoustic resistor for extended, accurate bass. The sonic result is a smooth, richly detailed, powerful and spacious sonic presentation that completely immerses listeners in the high-resolution audio experience.

Complementing its superlative sound quality, the ATH-MSR7 is designed for total comfort. Its cushioned, soft, memory foam earpads fit securely yet comfortably around the ears and its flexible swivel design and padded headband facilitate a perfect fit for any wearer.

The ATH-MSR7 is ideal for use with any music system or playback device whether it's a home stereo, laptop, portable music player or smartphone. The headphones are supplied with a detachable 4-foot smartphone-compatible cable with an integrated controller and microphone that let the wearer answer phone calls and control music/video playback from compatible smartphones and other devices, including AndroidTM-based systems, iPhone®, iPad® and iPod®. The ATH-MSR7 also comes with a standard 4-foot and 10-foot cable and a carrying pouch.