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    Sony Unveils Its Latest Array Of Innovations At 2015 International CES

    Promotes superior audiovisual experiences through 4K and High-Resolution Audio as well as new modes of living through life-logging with its expanding and diverse range of SmartWear devices

    January 5, 2015

    Sony Corporation is unveiling its new product lineup scheduled for release in 2015 at the "2015 International Consumer Electronics Show (CES)" held in Las Vegas, Nevada beginning on Tuesday, Jan. 6, 2015.

    In line with its philosophy of "inspiring and fulfilling the curiosity of people around the world and moving them emotionally," Sony's booth will feature new products and prototypes highlighting Sony's 4K Ultra High-Definition technology, High-Resolution Audio ("Hi-Res"), and SmartWear.

    Sony is taking the 4K visual and shooting experience to a whole new level with a wide range of 4K compatible products. A total of 11 new 4K BRAVIATM LCD TVs will be brought to market across three series, boasting even more breathtaking picture quality than before with Sony's own, innovative 4K Processor X1. This new line of BRAVIA sets includes the world's thinnest*1 series of TVs (approximately 4.9 mm at their thinnest point) as well as the world's first series with Hi-Res compatible speakers*2.

    In addition, Sony is equipping a wide range of 4K and Full HD sets with Google's latest AndroidTM operating system to make cross-functionality between TV and mobile richer than ever. Furthermore, Sony's One-Flick Entertainment interface provides a unique user experience with intuitive flick-operation via touchpad remote to access a library of content just a flick away. The combination of these two provides consumers with a whole new way of interacting with their TVs and accessing content, services, and apps.

    Sony is also bringing a whole new level of 4K technology to its digital imaging line, starting with its new Action Cam model capable of shooting 4K video – a new wearable style of capturing footage as crisp, clear, and real as the moment itself. Sony will also showcase its newest 4K Handycam® camcorder – around 30% smaller and 20% lighter than the current model*3 and equipped with Sony's proprietary Balanced Optical SteadyShotTM technology.

    In the realm of audio, Sony's wide range of new Hi-Res compatible products offers superior listening from inside the home to on-the-go. Sony is introducing a total of ten new devices*4, including a Hi-Res compatible top-of-the-line Walkman®, headphones, wireless speakers, home theater systems, and multi-channel integrated amplifiers. With Sony's newly developed LDACTM codec technology, which enables the transmission of approximately 3 times the amount of audio data as is currently possible with existing technologies*5, users can now listen to higher quality music wirelessly over Bluetooth® than ever before. Sony's exhibit will also feature the power of SongPal LinkTM, a new functionality available in Sony's new products that enables simultaneous audio playback through multiple connected devices*6. A demonstration of this at CES will transport attendees to a new musical space that transcends the physical confines of the venue.

    Main Products and Prototypes Being Exhibited

    (4K)
    Sony is announcing 11 4K BRAVIA LCD TV models across three series that offer a greater visual experience – through stunning clarity, a wide color gamut, high luminance, and high contrast – than ever before with the adoption of its own, innovative 4K Processor X1. Sony will be exhibiting the X9000C series, featuring a new "Floating Style" design concept that boasts the world's thinnest*1 build (approximately 4.9 mm at its thinnest point). Sony will also display its X9300C series, the world's first*2 TV sets that support Hi-Res audio, are equipped with Hi-Res compatible speakers, and boast Sony's proprietary DSEE HXTM technology that upscales compressed audio from broadcast TV and other sources to near-Hi-Res levels*7.

    Sony's new products support the 4K compatible H.265/HEVC (High Efficiency Video Coding) and WebM VP9 video compression standards, thereby enabling viewers to enjoy a multitude of 4K platforms. And since YouTubeTM employs the VP9 format worldwide, customers can also view user-generated 4K content, such as videos shot with a 4K Action Cam and uploaded to YouTube, on their new BRAVIA TV sets.

    The FDR-X1000V, the first 4K compatible*8 Action Cam, will support high definition, high bitrate video recording at 4K/30p (100 Mbps). It comes equipped with advanced SteadyShot technology*9 and is the first of its line to feature wind noise reduction. The new Action Cam makes capturing 4K footage as crisp, clear, and real as the moment itself.

    Sony's new FDR-AX33 4K*8 Handycam camcorder is around 30% smaller and 20% lighter than the current model*3 and is the first 4K Handycam to come equipped with Balanced Optical SteadyShot technology capable of suppressing blur during all modes of shooting, from wide-angle to telephoto. With this automatic image stabilization, high-resolution 4K video recording becomes easier for consumers than ever before.

    (High-Resolution Audio)
    Sony offers superior listening experiences from inside the home to on-the-go with its diverse range of audio devices. Its new products allow users to play higher quality audio wirelessly over Bluetooth than ever before and to, through SongPal Link, simultaneously play music over multiple connected devices*6.

    The NW-ZX2 Hi-Res compatible Walkman® is a new high-end model in the ZX series, following in the success of the Walkman® NW-ZX1 flagship model released in the fall of 2013. It takes the audio quality of the ZX1 to a higher level, featuring a new rigid chassis design to achieve an even higher-quality sound. The new model features up to 33 hours of Hi-Res playback (at 192 kHz/24 bit) and ultra high quality playback over a Bluetooth connection when the device is paired with Sony's new MDR-1ABT Headphones.

    Sony will continue to expand its Hi-Res compatible lineup of products for the home, including the SRS-X99 and SRS-X88 Wireless Speakers, the HT-ST9, HT-NT3, and HT-XT3 Home Theater Systems, and the STR-DN1060 and STR-DN860 Multi-Channel Integrated Amplifier. These will all support wireless operation via SongPal Link, thereby enabling simultaneous playback through multiple connected devices, as well as playback of multiple songs on devices throughout separate rooms. Finally, Sony is also exhibiting a prototype Hi-Res car audio player during CES.

     

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