NAB Cinema Summit

April 13, 2015

Last December, Christie and Dolby Laboratories announced that Christie would co-develop, supply, install, and service Dolby Vision projection systems for “Dolby Cinema”, a branded premium cinema offering for exhibitors and moviegoers that delivers the total cinema experience. The JT Eindhoven cineplex in the Netherlands opened in December 2014, the first Dolby Cinema locations to install a “Dolby Vision” projection system supplied by Christie. In the system the projector is comprised of two projector heads– keeping with the two-projector, sequential left-right eye system that Christie has been showing since NAB 2014. In addition to the visual element, Dolby is also using this new platform to help solidify it’s Atmos audio that it introduced in April 2012. Indeed, now that the Cinema Summit is wrapped, all cinema industry eyes are on CinemaCon 2015, with the expectation that Dolby will use its formidable footprint in the market, its new alliance with Christie, and its formidable PR machine to shake things up in the movie exhibition world.

Speaking of alliances– the other big alliance that will square off against the new Dolby-Christie camp is the Barco-IMAX team. Probably the most interesting part of the Laser projection landscape over the past two years was IMAX’s plan to use Laser projection to replace IMAX theaters’ legacy 1570 film projectors. When IMAX bought the Kodak 3D patents some years back, they were perceived as lighting out on their own, with their own exclusive, digital 3D 2-projector/polarizing filter regime, that was kept under wraps, shown in private demos, and kept behind curtains in anticipation of a 2015 rollout. And indeed, IMAX showcased its new laser projection system April 1st at Universal's Furious 7 global premiere at the TCL Chinese Theatre in Los Angeles. The Chinese Theatre, one of the largest Imax theaters in the world, is one of more than a dozen locations that IMAX expects to outfit with laser projection this year. (IMAX has 830 theaters worldwide.)

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http://www.avnetwork.com/av-technology/0002/nab-cinema-summit-on-the-trail-of-hollywoods-biggest-villains/94881