NAB Show: Next-Gen TV Demonstrations Are Promising But Perplexing

April 15, 2015

“Every other industry is innovating and advancing their technologies,” noted National Assn. of Broadcasters chairman/CEO Gordon Smith in his keynote opening the NAB Show. “By going to next-gen, broadcasting would be playing both defense and offense. Defensively, we would protect our ability to easily integrate with existing partners. Offensively, it would give us the flexibility to choose and pursue the promise of ultra HD, targeted advertising, datacasting, mobility and enhanced multicasting on a shared channel.”

Smith went on to tubthump two exhibits on the show floor: The NAB Labs demonstration of “Hybrid TV,” which shows off some of the features that could be supported under the still-under-development new TV standard, ATSC 3.0; and the 350-inch 8K projection TV, with 24-channel sound, from Japanese pubcaster NHK.

Read More:
http://variety.com/2015/digital/news/next-gen-tv-8k-nab-show-1201472453/