HBO has long argued that the quality of its content, which includes shows like Game Of Thrones, True Detective, and Veep, is unmatched by its rivals. To that end, it put a premium price on its new online streaming service, HBO Now: $15 per month, about double the price of Netflix. But it seems like HBO already may be considering a change.
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http://qz.com/412326/looks-like-hbo-is-already-considering-lowering-the-price-of-hbo-now/