If there’s one thing we can be sure about with 4K Ultra HD it’s that the resolution has become an absolutely popular medium for the OTT (over-the-top) community in video production. Amazon, Netflix and a number of Hollywood oriented studios are now shooting all of their original content in 4K resolution and they seem to absolutely love the new format.
Read More:
http://4k.com/news/ott-and-4k-content-via-broadband-will-remake-broadcast-programming-8085/