Dolby, IMAX Announce Expansions As Global Box Office Grows

July 24, 2015

Conventional wisdom says theater attendance is in a long, steady decline, while the movie industry suffers because fewer audiences are willing to pay for theatrical release tickets when they have increasingly numerous, high-quality viewing options at home. You’ll find these assumptions repeated in just about every major media outlet, by just about every professional entertainment writer. These claims are similar to the widely espoused but mistaken view that sequels and superheroes are the only movies being made in Hollywood anymore and how you can’t find modestly budgeted adult dramas in theaters anymore, or the equally bogus claims that 3D is a passing fad and that the downward spiral in its popularity was about to begin. Yet the simple fact is, despite whatever nuances and context exist, at face value none of these common assumptions are really true.

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http://www.forbes.com/sites/markhughes/2015/07/24/dolby-imax-announce-expansions-as-global-box-office-grows/