High dynamic range (HDR) is the next big thing in both movies and TVs. We've seen 4K in the cinema and ultra HD arrive in our homes, with more and more content for both appearing. Now Technicolor is getting behind the tech, and is offering a way to both back-render standard range (SDR) content as well as stream full HDR video.
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http://www.techradar.com/news/television/technicolor-s-tech-could-be-the-hdr-tvs-have-been-looking-for-1300679