To kick off a discussion on whether or not virtual reality (VR) has a future in Hollywood, the Advanced Imaging Society (AIS) trade group Sept. 30 went to an expert on VR’s cousin: 3D. It made sense, since AIS was founded by the studios and others specifically to advance 3D. And there was no better person to turn to for insight than Philip McNally.
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http://mesalliance.org/blog/me-daily/2015/10/01/3d-expert-wary-of-hollywood-future-for-vr-mesa/