4K On Its Way: Ultra HD Hardware And Content Take Off

December 26, 2015

It was a busy summer and fall for the format. The Blu-ray Disc Association, after announcing specs for 4K Blu-ray in May, started licensing in August. Then, 4K got a big boost Sept. 3 in Berlin at the IFA conference when Samsung announced the first Ultra HD Blu-ray player and 20th Century Fox president Mike Dunn announced plans for the industry’s first 4K UHD Blu-ray releases, including Kingsman: The Secret Service, X-Men: Days of Future Past, Exodus: Gods and Kings, Life of Pi and Fantastic Four, as well as upcoming new releases. The Samsung player, expected to launch in early 2016, quickly made many “best of” lists.

Meanwhile, the DEG in November unveiled artwork and other design elements for UHD Blu-ray packaging, featuring a carbonized black color with metallic silver text and logo, helping to differentiate UHD Blu-rays.

“Seeing is believing,” Dunn said at the IFC press conference. “When my colleagues and I at Fox first saw the side-by-side comparison of Ultra HD with High Dynamic Range versus HD, it was reminiscent of the difference between standard-def and high-def. This is a massive leap forward for the consumer experience.”

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