New UHD Alliance 'Ultra HD Premium' Spec Will Help Clarify Market, Says CTA

Complements CTA guideline for HDR-compatible displays

January 5, 2016

The following statement is attributed to Gary Shapiro, president and CEO, Consumer Technology Association (CTA)™ - formerly the Consumer Electronics Association (CEA)® - regarding the new "Ultra HD Premium" specification announced today by the UHD Alliance (UHDA) at CES® 2016:

             "As a long-time champion for 4K Ultra High-Definition TV, we applaud the efforts of the UHD Alliance to define a premium home entertainment experience across the UHD ecosystem.  

            "CTA and the UHDA share the goal of helping consumers and retailers understand the incredible benefits of UHD technologies and services. The UHDA's new 'Ultra HD Premium' specs complement CTA's new guideline for HDR-compatible displays. Both will help consumers and retailers navigate the rapidly growing 4K UHD marketplace.

            "With our shared goals and shared members, we look forward to collaborating with the UHDA on future UHD enhancements."

            4K UHD TV is the next generation of high-definition display technology for the home, offering consumers an incredibly immersive viewing experience with superior picture quality compared to current HD displays. CTA's annual U.S. Consumer Technology Sales and Forecasts report shows 2016 will be a phenomenal year for 4K Ultra High-Definition TVs - driven in part by the market introduction of next-generation technologies - with shipments of 4K UHD displays projected to reach 13 million units this year, marking a 83 percent increase over 2015. CTA expects revenue from 4K UHD displays in 2016 to top $10 billion, a 65 percent increase year-over-year.

            4K UHD TV displays and content are expected to stand among the hottest trends at CES 2016. Owned and produced by CTA, CES is the world's gathering place for all who thrive on the business of consumer technology. CES 2016 runs January 6-9, 2016, in Las Vegas, NV, and features more than 3,600 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies.