Hollywood Divided Over Movie Streaming Service

March 22, 2016

The Screening Room, which Variety thrust into the spotlight in an exclusive report on March 9, wants consumers to pay $150 for a living-room device (yes, another one) that can be used to rent mass-appeal movies (for $50 each, for 48 hours) on the same day they arrive in theaters. Mr. Parker and Mr. Akkaraju would first need studios to agree to provide the movies, however.

This is very controversial in show business. If consumers could immediately see new big-budget movies at home, theater owners worry, why would large numbers of people haul their families to a multiplex and, more important, spend a fortune on concessions?

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http://www.nytimes.com/2016/03/21/business/media/hollywood-divided-over-movie-streaming-service.html?_r=0