First announced at this year’s Consumer Electronics Show (CES), Sony Pictures Home Entertainment’s (SPHE) new 4K streaming service Ultra will launch April 4, available on Sony 4K Ultra HD TVs, with UltraViolet-enabled films available for purchase for $30 each.
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http://mesalliance.org/blog/me-daily/2016/03/31/sony-hdr-10-interactive-bonuses-woven-into-new-ultra-4k-service/