High Dynamic Range TV Gets A Leg Up — And Maybe An Upcharge

Technicolor-Vubiquity partner to deliver HDR to networks, suggest "premium rates" for it

April 14, 2016

High Dynamic Range video could well be the next big thing, the killer app for Ultra-HD TV and the improvement that triggers the next wave of TV upgrades.

And thanks to a new pact between Technicolor and Vubiquity, it should be available to hundreds of TV networks and studios by year’s end, even in content that wasn’t made for the format.

If so, though, consumers may have to pay for more than a new TV to see it.

Read More:
http://variety.com/2016/tv/news/technicolor-vubiquity-high-dynamic-range-hdr-premium-upcharge-1201749554/