NAB: Technicolor, Vubiquity To Unwrap HDR Up-Conversion And TV Distribution Service

April 14, 2016

High dynamic range — the ability to reproduce a wider range between the whitest whites and blackest blacks in an image — is getting plenty of attention in consumer electronics and home entertainment, but access to HDR in the home is currently limited to a small number of theatrical titles and OTT programs delivered to HDR-capable Smart TVs.

With an aim of growing the amount of available HDR content, Technicolor is partnering with content services provider Vubiquity to create a Vubiquity HDR up-conversion and delivery service to network service providers and content owners.

Read More:
http://www.hollywoodreporter.com/behind-screen/nab-2016-technicolor-vubiquity-unwrap-882261