Study: Home Entertainment Screening Room System Won’t Expand Moviegoing Demand

April 14, 2016

Interest in a new service to stream movies at home on the same date they appear in theaters is highest among those already going to the cineplex, according to a new study. The research is likely to add weight to opponents of the system who argue that it will undermine the theatrical exhibition business.

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http://www.thewrap.com/study-screening-room-wont-replace-theaters-but-cost-remains-a-barrier/