Auro Technologies has announced a newly finalized investment into Auro Technologies (a leading company in specializing in an immersive 3D audio format for home theater) to the tune of $20 Million+ from Beijing Jetsen Technology Company. In exchange for the investment, Auro has given Jetsen a percentage of equity within their company, but will help also help them compete on a global scale w/ competitors like Dolby and DTS thanks to Jetsen’s resources.
For context, Auro’s 3D audio format adds a crucial height layer to sound mixing/output to achieve a true immersive sound experience, which the company brings to the automotive, gaming, cinema, home entertainment, music, and mobile device spaces.