NEWS

Ultra HD Blu-ray Educational, Promotional Efforts Ramping Up

September 13, 2016

There is still a lot of consumer education that needs to be done around the Ultra High-Def (UHD) Blu-ray format, along with more promotional activity, and those efforts will “ramp up” as the holiday season approaches, according to Victor Matsuda, chair of the Blu-ray Disc Association (BDA).

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