Warner Bros Chief: Studio “Aggressively” Working On Premium VOD Deals
February 9, 2017
Warner Bros is “making a lot of progress” and “aggressively working with exhibitors” in its effort to create a premium VOD window — to offer new movies to home viewers during the 90-day period when theaters typically want exclusivity — studio chief Kevin Tsujihara told analysts this morning.
“The middle market in the theatrical business has become extremely tough,” especially with adult dramas that “we’re having problems with,” he said in a call to discuss Time Warner’s Q4 earnings. Offering those movies earlier to home viewers is “a big opportunity.”