Studios Push for $50 Early Home Movie Rentals, But Negotiations Are Complex

February 24, 2017

At least five of the major studios are pushing plans to get movies into homes earlier, but theater chains and studios are still far apart from agreeing on how it would happen.

Warner Bros. and Universal have been the most aggressive in pursuing an arrangement that would see certain movies receive a premium video-on-demand release within weeks of their theatrical premieres, but now other studios are joining the discussions. Twentieth Century Fox has also begun to talk early releases with theater owners, while Sony is having its own separate talks with exhibitors and is trying to devise its own plan.

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http://variety.com/2017/film/news/vod-early-home-rentals-studios-theaters-1201994060/