Rumbling Seats. Virtual Reality. Booze. How Cinemas Are Adapting To Uncertain Future

June 3, 2017

Moviegoers have increasingly innovative and expensive options, especially in Los Angeles, a laboratory of multiplex innovation. The cinema industry is trying everything it can — motion seats, virtual reality and even competitive video gaming — to see what takes hold.

It’s a matter of survival. Cinemas need to reinvent themselves for younger audiences who aren’t going to the multiplex as much.

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http://www.latimes.com/business/hollywood/la-fi-ct-moviegoing-innovations-20170601-htmlstory.html