Broadcasters will soon get the green flag on their race to an interactive, geo-targeted, video-on-demand future. The FCC's framework for rolling out a new ATSC 3.0 advanced television transmission standard will become effective the first week in March.
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The Federal Register signaled Thursday, Feb. 1, that the final rule for allowing broadcasters to roll out the standard on a "market-driven, voluntary basis" will publish Feb. 2, with the rule going into effect 30 days after that, according to the FCC.
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