The California-based cable giant is shelling out millions for a 60-second TV spot during Super Bowl LII that will depict the life of founder Noel Lee. The ad, which just for ad time is $10 million (NBC is charging $5 million for 30-second ads), features an array of music artists, frompop. rock, country and hip hop.
The ad is titled "You Deserve Better" and features the song "Savior" from Grammy-winning pop star Iggy Azalea. The commercial serves as the launch of Monster's new headphones and speakers under the marketing campaign slogan "MonsterTakeover 2018."
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