NEWS

Video & Audio Center Opens Major Interactive Store In Los Angeles

February 3, 2018

Over 300 people gathered at the end of January, as Southern California-based retailer Video & Audio Center cut the ribbon on its new flagship showcase interactive store. Located in the $1.4 billion Westfield Century City Open Mall in Los Angeles. Next to an Apple Store, the new location, around the corner from the previous store, was built from the ground up over a four-month period.

Said guest speaker, 20th Century Fox Home Entertainment President Michael Dunn, “This Century City store is a platform to deliver the true content and entertainment experience to the customer. You have truly raised the bar on retailing to the next level.”

Said Rick Calacci, LG Electronics’ Senior Vice President of Sales, “This is about technology that consumers want to experience.”

The store features unique elements such as tall, wall-mounted TV displays in the Sony and Samsung areas that tier screen sizes, as well as stacked, two-stories-high displays that featured LG’s OLED TVs high above the showroom floor.

The special design has prompted Co-Owners Joseph and Mayer Akhtarzad to apply for a federal copyright on the design. Said Tom Campbell, Corporate Director/Chief Technologist Video Audio Center,
“This is the future of in-store retailing in an e-commerce environment, you could call it true ‘vertical integration.’”

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http://technologyinsidergroup.com/business/video-audio-center-opens-major-interactive-store-in-los-angeles/