CanFfirst Super Bowl Ad Spur Big Comeback For Monster Products?

February 4, 2018

The 60-second spot will star rapper Iggy Azalea, who will debut her new single, “Savior,” featuring fellow rapper Quavo. The ad will also have appearances by Aerosmith guitarist Joe Perry, country singer Big Kenny, rapper Yo Gotti, “Keeping Up With the Kardashians” regular Jonathan Cheban and former boy band baritone Joey Fatone.

Considering that NBC is reportedly charging more than $5 million for just 30 seconds of airtime, Monster Products has put a lot of money on the line to convince viewers it has rebounded from a disastrous 2014 divorce with the Beats by Dre headphone line.

“This is really our coming-out party after the Beats debacle, putting us back on the map,” said CEO and founder Noel Lee.

Read More:
https://www.sfchronicle.com/business/article/Can-first-Super-Bowl-ad-spur-big-comeback-for-12545409.php?utm_campaign=email-mobile&utm_source=CMS%20Sharing%20Button&utm_medium=social