HPA Tech Retreat Round-Up: HDR, ATSC 3.0 And The Cloud

February 26, 2018

In a panel — moderated by Seth Hallen, Pixelogic SVP and HPA president — on the state of high dynamic range (HDR), Pat Griffis, VP of technology for Dolby, Don Eklund, CTO of Sony Pictures, BBC Worldwide production standard lead Andy Quested and Samsung’s Bill Mandel tackled market confusion around the technology and unresolved spec issues, but also the clear benefits of HDR for the consumer, according to a write-up by ETCentric.

“We have some content that looks great in HDR, but not every filmmaker wants to push the limit,” Hallen said, according to the article. “They’re looking to tell stories and take you out of reality. But with live content, it’s a no brainer. You really missed something if you didn’t see the Olympics in HDR.”

Read More:
http://www.mesalliance.org/2018/02/26/hpa-tech-retreat-round-hdr-atsc-3-0-cloud/