HTSA Goes In As A Buying Group, Leaves As A Trade Consortium

April 6, 2018

The era of buying groups as “line collectors” is over. The leaders for the three main organizations within the custom integration channel have become training and education partners for their dealer and vendor partners, cheerleaders for new business development, and thought leaders at the level of mini trade associations.

HTSA, the smallest of the big three, has only around 80 dealer members to serve, but its agenda could be considered the most progressive and forward-thinking. Its executive director Jon Robbins is not focused on adding new member companies, per se (although a couple will soon will be announced) or fixating on “buying power” and vendor discounts, but instead on educating his membership with in-field and back-office best practices, emerging technology thought leadership, and business growth opportunities.

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https://www.twice.com/retailing/htsa-goes-in-as-a-buying-group-leaves-as-a-trade-consortium