TV Manufacturers Eye Movie Theaters As Next Hot Market For LED Screens

May 1, 2018

Courtesy of Carolyn Giardina

Sony's LED cinema screen

Taking a cue from Samsung, additional consumer electronics companies are eyeing the cinema business.

The CinemaCon exhibition floor is traditionally filled with popcorn poppers, candy, cinema seats and projectors. But next year, there could be a whole new crop of exhibitors from the consumer electronics industry, such as LG, Sharp or Vizio.

Samsung showed an LED cinema screen — a large version of a video display — at this year's just-concluded CinemaCon exhibitors convention. And there are now at least six consumer electronics and LED technology companies looking to enter the theatrical exhibition business, according to an industry insider.

While the source declined to name the companies, the reason was evident: The LED cinema screens which were introduced this year could replace conventional cinema projection with what are effectively LED video walls.

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