Smart-Home Penetration At 32% And Growing

Platform interoperability a key concern for consumers

May 18, 2018

For a growing number of Americans, there’s no place like smart home.

New research by Parks Associates shows that 32 percent of broadband households in the U.S. already own at least one connected device, while 50 percent intend to buy a smart-home gadget within the next year.

While security has been a major concern for connected-home shoppers, and rightly so, Parks found that platform interoperability is an important consideration for 75 percent of U.S. broadband households planning to purchase a smart-home product.

“Consumers want robust user experiences; they are not going out to buy platforms but products,” noted Parks research analyst Dina Abdelrazik, and “interoperability is a key factor in enabling a working ecosystem of devices.”

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https://www.twice.com/product/smart-home-penetration-at-32-percent-and-growing