Samsung: What Shoppers, And Retailers, Want In TVs

June 25, 2018

Like most manufacturers, Samsung answers to two audiences: end users and the folks who sell them their stuff.

To ensure it’s attuned to the needs of both constituencies, the company commissioned a Consumer and Customer Insights survey last fall. What it found was that shoppers and sales associates are pretty much on the same page when it comes to TVs.

Given today’s surfeit of 75-inch and larger displays, size is no longer an issue for shoppers. Instead, topping the list of consumer wants is a TV that provides “a great picture” under all room-lighting conditions, the survey showed.

Read More:
https://www.twice.com/product/samsung-what-shoppers-and-retailers-want-in-tvs