LG REIMAGINES MODERN LIVING ROOM WITH LEADING DESIGNERS KATE RUMSON AND SARAH SHERMAN SAMUEL

CEDIA Expo Collaboration Will Fuse Elegant Design with Uniquely Sophisticated LG OLED TV Technology

September 4, 2018

LG Electronics USA has teamed up with renowned interior designers Kate Rumson and Sarah Sherman Samuel to conceptualize modern living spaces at CEDIA Expo 2018, which opens Thursday in San Diego. The collaboration will fuse the elegant styles of two of the most sought-after designers with the award-winning technology and stunning design of 2018 LG OLED AI TVs. Their designs will come to life for home theater custom installers in LG’s CEDIA Expo booth (#4835) in the San Diego Convention Center.

“The work of both Kate and Sarah speaks for itself, each with a graceful mix of distinctive personal style and artful expression – which marry perfectly with the sophistication that LG OLED TV technology brings to the living room,” said Tim Alessi, LG Electronics USA’s senior director, home entertainment product marketing. “The CEDIA Expo is the perfect canvas for these renowned designers to showcase their craft, combining advanced technologies with timeless design that will redefine what a custom living space can look like.”

Tapping into the design expertise of Rumson and Sherman Samuel and collaborating with highly-regarded custom integration experts from Osbee Industries, Inc. and Value Electronics, LG has carefully curated two modern living room vignettes that leverage the artistic versatility of the 77-inch class C8 and 65-inch class E8 series* LG OLED AI TVs’ highly-acclaimed Picture-on-Glass design, which appears to float in air.

Seamlessly incorporating the displays into urban- and suburban-themed living rooms, alongside sleek furniture pieces from Mitchell Gold + Bob Williams, Semi-Handmade and more, Sherman Samuel and Rumson will demonstrate the integral role of technology in today’s home décor. Through the two vignettes, the designers illustrate how LG OLED TVs “are just as much of a statement piece as any other design accessory regardless of size, location or stylistic flare,” Alessi explained.

“Designers typically work around TVs, but LG OLED TVs can actually be used as a prominent design element and focal point in the living room,” noted Rumson. “Prior to working with LG, I couldn’t imagine being this excited about designing a space around a TV, but the 77-inch LG OLED blew my mind with its sleek design and the image appears to float mid-air. It’s unlike anything I’ve ever seen before and can’t wait to see it shine at CEDIA.”

“The ultra-thin, elegant design and advanced AI capabilities of LG OLED TVs encourage me to consider how décor trends will evolve around new technology and continually inspire me to design for the future,” said Sherman Samuel. “The Picture-on-Glass design of the LG OLED E8 is incomparable to anything else in the market, and its versatility lends itself well to many different décor styles. But what I’m most excited about is incorporating futuristic technology into my design”.

LG OLED, Official 4K TV Partner at CEDIA Expo 2018, delivers unrivaled picture quality with unparalleled high-dynamic range capabilities – with perfect black, infinite contrast and an expanded color gamut from virtually any viewing angle. As the OLED TV pioneer, LG delivers the industry’s broadest portfolio of OLED TVs with 10 critically-acclaimed, category-leading 4K UHD models.

New in 2018, LG’ OLED TVs come equipped with LG’s advanced ThinQ AI and the Google Assistant built-in for enhanced connectivity and convenience that turn LG’s TVs into a smart home hub. The E8 and C8 LG OLED TVs also sport the incredibly powerful new “alpha-9” smart processor for enhanced picture reproduction.

To complement LG’s flagship TVs, the LG SK10Y sound bar’s harmonious, modern-looking edges and slim profile allow it to seamlessly fit underneath 2018 LG OLED and LG SUPER UHD TV models. Incorporating Dolby Atmos® capability as well as technology from the renowned experts at Meridian Audio, this advanced sound bar can reproduce multi-dimensional theater-like sound with stunning clarity. The device also can connect with hubs, speakers and other smart devices supporting Chromecast. Adding to smart connectivity in the home, the LG WK7 ThinQ® Speaker features the Google Assistant built-in and provides exceptional sound quality previously unavailable in a smart speaker thanks to Meridian Audio technology, too.

For more information on LG’s 2018 home entertainment products, please visit www.LG.com/TV.