Rabbit Ears No More

September 30, 2018

About 8.1 million Americans will buy TV antennas this year, according to a mid-year analysis by the Consumer Technology Association, reflecting the growing audience for over-the-air broadcast signals as more homes cut—or at least trim back—their cable subscriptions. This year’s estimates will mark a peak in antenna sales, which have been hovering just under the 8 million level for several years and which are expected to decline only slightly in the near future, according to CTA’s latest analysis.

One wild card in future antenna sales is the impact of the new ATSC 3.0 standard, which will debut over the next several years.

“When 3.0 rolls out, consumers will become aware of additional services, and that will give a boost to antenna sales,” said Brian Markwalter, senior vice president, research and standards for CTA. “Viewers won’t need any special antennas to receive 3.0, but reception may be affected by the repack” of channels.

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https://www.tvtechnology.com/news/rabbit-ears-no-more